Get to Know Me
About Me
What happens when you throw away the script and begin thinking outside the box?
I'm Jessica Lopez, a student at Arizona State University, pursuing a Bachelor's in Business Administration. Before this, I graduated from Coastline College with honors, triple-majoring in Business, Economics, and Communications. I am passionate about storytelling, particularly about how accessibility intersects with on-demand technology.
My Work
I specialize in marketing strategies that target hidden markets. Currently, as a Digital Accessibility and Marketing Consultant at the Center for Disability Inclusion, I lead initiatives focused on universal marketing design, ensuring inclusivity in outreach efforts. My internship at OpenSesame allowed me to further refine my skills by enhancing content accessibility through a metadata governance framework that prioritized SEO and user search behaviors. Building on this experience, I’ve worked at the Department of Labor, Diversability, and Alation, where I executed persona-based campaigns to optimize ROI. Through my work, I utilize sentiment analysis and narrative storytelling to create authentic connections in challenging markets.
My Research
At Arizona State University, I explore accessibility, technology, and DEI as a Research Assistant in the STEM Program Evaluation Lab (SPEL), evaluating labs funded by the National Science Foundation. I analyze climate survey data and prepare reports to enhance inclusivity and maintain funding eligibility. Concurrently, my honors thesis examines the business case for profitable, disability-inclusive travel experiences. Through this work, I'm utilizing quantitative and qualitative analyses to identify strategies to empower individuals to explore and engage with their communities.
My Leadership
At Arizona State University, I enhance student life through technology and inclusive practices as the Director of Digital Immersion Student Engagement and Advocacy for the Undergraduate Student Government. I work to ensure all students are included in the university's digital initiatives, collaborating with the Accessibility Coalition and the Honors College Council to promote accessibility in events and policies. My previous role as President of the Coastline Community College Associated Student Government allowed me to embed disability into the curriculum and lead student lobbying efforts for education reform. My leadership experiences have taken me from Washington, DC, to Chicago, New York City, and the California State Capitol.
These experiences enable me to build on my commitment to integrating accessibility into broader societal frameworks and empowering others to thrive. I believe that to think outside the box, you must be willing to push the limits.
