The 2025 Disability Inclusion Summit required a conversion-focused marketing strategy for a national hybrid event. The primary goal was to drive ticket sales while sustaining engagement across both in-person and virtual audiences.

I built and executed a multi-month marketing plan aligned to the event theme “Diving Deeper. Taking Action.” Campaign messaging followed a funnel-based structure that moved audiences from awareness into early-bird conversion and final purchase urgency. Positioning differentiated in-person and virtual value to support informed decision making.

To manage demand for limited in-person seating, I used audience segmentation and timed FOMO messaging tied to on-site programming. Messaging was refined across owned channels to maintain consistency while shifting tone based on performance.

The campaign increased social media followers by 35% and sold all 200 in-person seats and about 100 more virtual seats.