This project examined accessibility through a business and market lens. The goal was to understand how design decisions influence consumer participation and long term demand in travel systems.

I conducted original research analyzing how disabled travelers engage with transportation and tourism offerings. The study included a national survey of 83 disabled travelers supported by $2,000 in paid participation incentives and a series of qualitative interviews.

The findings showed that accessible design expands markets and increases travel engagement. The research concluded that accessibility is a direct contributor to the growth of demand and business revenue.